Thousands of young musicians had the opportunity to go on to www.myspace.com/fuse and upload 1 - 3 minute videos for consideration to a dedicated fuse group page on MySpace. Judges from fuse selected four finalist’s videos, posted them on the contest site for fans to vote on, and the MySpace community chose the winner.
The four finalists were Kids In the Way from Indianapolis, Indiana, Peppermint Creeps from Los Angeles, California, Modern Girlfriends from Phoenix, Arizona, and The Cardinal Sin from Minneapolis, Minnesota.
Straight from Indianapolis, Indiana, Kids in the Way represent a new generation of artists whose desire is to re-establish the integrity of rock. The band has made strides towards this goal by releasing their sophomore album on Flicker Records, Apparitions of Melody.
“Kids In the Way are a perfect example of why this promotion was created,” commented Joe Glennon, fuse’s Senior Vice President of Distribution. “In addition to being the must stop for musicians and celebrities, fuse is known for discovering emerging bands and providing a platform for them to play their music. This promotion empowered musicians to submit their videos and fans to participate and vote on who they wanted to see as the next big music star – we’re really excited about having Kids In The Way premiere their video on fuse On Demand and look forward to extending this opportunity to other bands who are looking to take the next step – to gain vital exposure on the most edge-pushing and music-centric brand in music television – fuse.”
The promotion is very much in line with fuse and MySpace’s mission to create a rich, branded social networking experience built around the love of music. The fuse-branded promotional site also serves to drive traffic to the competing bands’ sites housed at MySpace, access to additional mp3s, photography, bios, lists and more. In addition, the fuse group page provides a lively social forum for discussion and debate on not only the entries, but all things music.